About The SB Awards

The Spirits Business Awards aims to reward those driving excellence across the industry from retailers and distributors to marketers, brands, distillers and blenders.

Judged by members of The Spirits Business editorial team and a panel of independent spirits experts, the awards are separated into five areas: Retail and Marketing, Sustainability and Innovation, Tourism, Products, and People.

Through these awards we want to recognise the people and brands who continue to push the boundaries of innovation – including those working hard behind the scenes.